Most B2B ad budgets leak in the same three places: audiences built from job titles instead of buying committees, channels run in silos with no shared view, and reporting that measures clicks because nobody wired it to the CRM. Zephyr fixes those three things and keeps them fixed.
Each service below stands alone or stacks with the others.
Where B2B buyers live during working hours, and where most budgets get wasted on broad title targeting. We build account-based audiences from your target list, layer in the buying committee, and run sponsored content, conversation ads, and lead gen forms that feed straight into your CRM.
Includes: audience architecture, creative and copy, Campaign Manager setup, bidding and pacing, monthly readouts.
Capturing demand at the moment it exists. Keyword strategy built around how your buyers describe the problem, not how you describe the product. Negative keyword discipline so you stop paying for job seekers and students.
Includes: keyword research, campaign structure, ad copy, landing page recommendations, conversion tracking.
Staying in front of accounts that have already shown interest. Retargeting and in-market audiences, with frequency caps so your brand shows up without becoming wallpaper.
Includes: audience setup, creative specs, placement exclusions, brand-safety review.
Underrated for B2B. Cheap retargeting, strong for event promotion and content amplification, and the only place to reach decision-makers when they're not thinking about work.
Includes: pixel and Conversions API setup, retargeting structure, creative guidance.
Precise targeting on communities where your buyers ask real questions. Low competition, honest feedback, and creative that has to earn attention rather than buy it. We write ads that don't sound like ads.
Includes: community selection, ad creative, comment monitoring, conversion tracking.
Programmatic and direct-buy placements for account-based coverage. Best used to support the channels above, not replace them.
Includes: platform selection, audience matching, creative rotation, viewability reporting.
Third-party lead programs that put your best content in front of accounts on your list. The difference between a good program and a bad one is vendor selection and lead vetting, which is where most teams get burned. We handle both.
Includes: vendor sourcing and negotiation, content selection, lead qualification rules, CRM handoff.
(included with every engagement)
One dashboard across all channels, connected to your CRM so you see pipeline, not just leads. Monthly readout in plain language: what changed, why, and what we're doing about it.
Tools we work in: Funnel.io, Looker Studio, HubSpot, Salesforce, Google Sheets.
That's the first thing we figure out on a call. Most clients start with two channels and add from there.
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